Sony Alpha α7R III aka ILCE-7RM3 Digital Camera
**What is the Sony Alpha α7R III?**
The Sony Alpha α7R III, also known as the ILCE-7RM3, is a digital camera that falls under the mirrorless interchangeable lens camera category. It was released by Sony on October 25, 2017, as the successor to the α7R II.
**Key Features and Specifications**
The Sony Alpha α7R III boasts an impressive set of features and specifications that make it a top choice for professional photographers and enthusiasts alike.
1. **42.4 Megapixel Full-frame Exmor R CMOS Sensor:** This camera is equipped with a high-resolution sensor that captures incredibly detailed and sharp images, making it ideal for landscape, portrait, and studio photography.
2. **BIONZ X Image Processor:** The powerful BIONZ X image processor ensures fast processing speeds and exceptional performance, delivering high-quality images with low noise and excellent dynamic range.
3. **High-Speed Continuous Shooting:** With a maximum continuous shooting speed of up to 10 frames per second, the α7R III can capture fast-moving subjects with precision and accuracy.
4. **693-Point Hybrid Autofocus System:** The camera’s advanced autofocus system allows for fast and reliable focusing, even in challenging lighting conditions. It combines both phase-detection and contrast-detection autofocus for improved accuracy and speed.
5. **In-Body Image Stabilization (IBIS):** The α7R III features 5-axis in-body image stabilization, compensating for camera shake and enabling sharper handheld shots. This feature is especially beneficial when shooting in low light or with telephoto lenses.
6. **4K HDR Video Recording:** The camera supports 4K HDR video recording, delivering stunning video quality with enhanced color and contrast. It also offers various professional video features, including S-Log3 and HLG (Hybrid Log-Gamma) for wider dynamic range and greater flexibility in post-production.
7. **Dual Memory Card Slots:** The α7R III comes with two memory card slots (one for SD and one for SD/Memory Stick), allowing for simultaneous recording, overflow recording, or separate storage for RAW and JPEG files.
**Price and Availability**
At the time of its release, the Sony Alpha α7R III had a suggested retail price of around $3,199 for the body only. However, the price may vary depending on the region and any ongoing promotions. It is available for purchase from authorized Sony retailers and online stores.
**Conclusion**
The Sony Alpha α7R III is a highly capable digital camera that offers exceptional image quality, advanced autofocus capabilities, and a variety of features tailored to both photographers and videographers. Despite being a few years old, it remains a popular choice among professionals and enthusiasts looking for a versatile and reliable camera system for their creative endeavors.
